The 2024 Pittsburgh Humanities Festival felt like a home run after coming up with the idea of a lightbulb to symbolize the Festival. Not only does it show the “spark” that the event tends to inspire, but it also harkens to the lighting in the Festival’s new home, the Greer Cabaret Theater. From there, the tagline of “a week of bright ideas” came together very easily.
Extending the brand to several different keynote speakers came together seamlessly as well, continuing a brightness that felt fantastic among a gray Pittsburgh spring.